Target Audience

For our production, we're aiming the documentary towards mainly girls between the age group of 11 and 19. This was because that this age group would mainly look up to her as a role model and would want to become more like her.

This was the main focus because, when looking at the demographic scale, the employment and ethnicity side of the target audience would range from the categories B, C1, C2 and D. The actress we have to play the role as Drew Taylor was perfect for the kind of target audience we were aiming for, as Gemma herself looks up to the pop/ country singer Taylor Swift, in the way that we want the fans to aspire to be like Drew Taylor

Some of the items that our character and our audience would like are as included:

From these items, we are given a simple idea of the kind of personalities we are targeting towards.